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Product Strategy & Roadmap Planning

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Product Strategy & Roadmap Planning

A product roadmap should help teams understand where a product is going and what matters most along the way. This course explores how to connect customer needs, business goals, product priorities, and planned releases. You will learn how to organize roadmap information, communicate direction to different audiences, handle changing priorities, and avoid turning the roadmap into a simple list of features.

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What You Will Learn

You will learn about product goals, customer problems, target users, product priorities, simple roadmaps, planned releases, and business objectives. The course introduces basic ways to organize product direction and communicate what the team is trying to achieve without making the roadmap difficult to understand or maintain.

Course Purpose

This level introduces product strategy and explains how a product can have a clear direction instead of simply collecting a long list of features. It helps learners understand the connection between customer needs, business goals, product priorities, and the future direction of a product.

Expected Outcome

By the end of this level, you will understand the purpose of product strategy and roadmaps. You will be able to describe basic product goals, identify important customer needs, organize simple priorities, create a basic roadmap, and explain the product direction to team members and stakeholders.

Price
270 Credits
What You Will Learn

You will explore product goals, customer problems, roadmap themes, priorities, release planning, dependencies, business needs, stakeholder expectations, and roadmap communication. You will also learn how to update roadmaps when new information appears and how to avoid making promises based on dates or features that are not yet certain.

Course Purpose

This level helps learners turn product goals into a practical roadmap that teams can use for planning and communication. The focus is on balancing customer needs, business priorities, available resources, and delivery timing while keeping the product direction clear when circumstances change.

Expected Outcome

By completing this level, you will be able to create and maintain a practical product roadmap. You will know how to connect priorities with product goals, organize planned releases, communicate direction, manage changing expectations, and adjust roadmap decisions when customer or business needs change.

Price
495 Credits
What You Will Learn

You will explore product positioning, strategic priorities, customer segments, business outcomes, roadmap choices, release scenarios, market changes, resource limits, dependencies, and product trade-offs. The course also covers how to evaluate different strategic paths, decide what deserves investment, and communicate difficult roadmap decisions to senior stakeholders and delivery teams.

Course Purpose

This level focuses on product strategy and roadmap planning when products face strong competition, uncertain markets, changing business goals, limited resources, or several possible growth opportunities. It helps experienced professionals make strategic choices instead of trying to include every possible idea in the product plan.

Expected Outcome

By the end of this level, you will be able to build stronger product strategies and make better roadmap decisions in uncertain situations. You will know how to balance opportunities, resources, customer needs, and business goals while explaining why certain product directions deserve attention and others should wait.

Price
745 Credits
What You Will Learn

You will explore portfolio direction, product investment, strategic positioning, market opportunities, business alignment, product outcomes, roadmap governance, organizational priorities, and long-term planning. You will also examine how senior leaders can guide product strategy across teams, manage competing investments, respond to market changes, and create clearer links between product decisions and business performance.

Course Purpose

This level is intended for senior product leaders responsible for shaping product direction across major products, portfolios, or business areas. The focus is on long-term product choices, business alignment, investment decisions, market opportunities, and creating roadmap practices that support sustainable product growth.

Expected Outcome

After completing this level, you will be able to shape product strategy and roadmap decisions at a broader business level. You will be prepared to evaluate major opportunities, guide investment choices, align products with organizational goals, influence senior stakeholders, and create product direction that can remain useful as markets and priorities change.

Price
1,095 Credits