You will explore product lifecycle stages, adoption, customer retention, product performance, feature improvements, product health, portfolio priorities, investment needs, and market changes. You will also learn how to use product information to identify opportunities, decide where effort should go, and communicate product decisions to business and delivery teams.

This level helps learners manage products more actively as customer behavior, competition, performance, and business priorities change. The focus is on reviewing product health, deciding where improvements are needed, and balancing attention across different products or product areas.

By completing this level, you will be able to review products more effectively and make practical lifecycle decisions. You will know how to identify products that need improvement, understand changing customer needs, compare product priorities, and support decisions about investment, growth, maintenance, and future direction.

You will explore portfolio balance, product performance, investment choices, lifecycle transitions, product overlap, market changes, growth opportunities, declining products, customer retention, and strategic priorities. The course also examines how to decide when a product should receive more investment, remain stable, be changed significantly, or move toward retirement.

This level focuses on managing product portfolios and lifecycle decisions when products compete for customers, funding, people, and leadership attention. It helps experienced professionals look beyond individual features and consider how products perform together and how investment choices affect the wider business.

By the end of this level, you will be able to make more informed lifecycle and portfolio decisions. You will know how to compare products, identify investment opportunities, recognize declining performance, manage overlapping offerings, and recommend practical actions that support stronger overall product and business performance.

You will explore portfolio strategy, product investment, market positioning, portfolio balance, product performance, lifecycle transitions, organizational priorities, growth opportunities, product retirement, and long-term planning. You will also consider how senior leaders can guide portfolio reviews, make difficult investment decisions, align product groups, and build stronger connections between product performance and business strategy.

This level is intended for senior product leaders responsible for managing product portfolios and making long-term investment choices. The focus is on balancing growth, customer value, business performance, and organizational resources while shaping a portfolio that can remain competitive as markets and customer needs change.

After completing this level, you will be able to guide product lifecycle and portfolio decisions at a strategic level. You will be prepared to evaluate major investments, manage portfolio balance, recognize when products need a new direction, support senior decisions, and shape a product portfolio that supports long-term business goals.